Released on: February 28, 2008, 1:57 am

Press Release Author: Robson Brown

Industry:

Press Release Summary: DFDS Seaways rewards affiliates with £5,000 trip to America

DFDS Seaways is focusing on the affiliate channel in 2008 and launching a range of
high profile incentives and promotions aimed to support its goal for increasing
online sales.

Press Release Body: DFDS Seaways rewards affiliates with £5,000 trip to America

DFDS Seaways is focusing on the affiliate channel in 2008 and launching a range of
high profile incentives and promotions aimed to support its goal for increasing
online sales.

So far this year there has been a 50% increase in revenue through affiliate revenue
year on year. DFDS Seaways recognises the importance of affiliates for driving
traffic to www.dfds.co.uk and has not only bolstered its online teams but set up
enticing competitions.

One affiliate has the chance to win an all expenses paid trip to the world-renowned
Affiliate Summit in Boston, USA this August. The prize is worth £5,000 and is
partnered with cash back bonuses for bookings.

DFDS Seaways already works with over 3,500 affiliates in the UK on both the Buy.at
and TradeDoubler networks. There are major affiliates operating in the UK and this
high profile competition will increase awareness of the company's programme.

The cruise ferry operator is regularly featured on a range of blogs, praising DFDS
Seaways for its incentive schemes and promotions; particularly after the
organisation of a free affiliate event onboard ship sailing from Newcastle to
Amsterdam in 2007. This offered a networking opportunity for all parties and
provided affiliates with the opportunity to understand the brand and experience it
first hand.

In addition to the direct affiliate channel focus DFDS Seaways will also launch a
newly designed dynamic website later in the year. An improved booking engine has
already been launched to enhance the customer experience even further.

Tom Fotheringham, UK Online Marketing Manager at DFDS Seaways commented: "DFDS
Seaways is really driving forward the online business and affiliates play an
integral part in this, ensuring we hit the online objectives."




Issued on behalf of DFDS Seaways by Robson Brown PR

Laura Cuthbertson - laurac@robson-brown.co.uk
Sophie O'Mahony - sophieo@robson-brown.co.uk

0191 244 6669

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Editor Notes

. DFDS Seaways operate four routes. Newcastle-Holland, Newcastle- Norway,
Harwich-Denmark & Copenhagen-Oslo.
. In 2007 DFDS Seaways, on routes from the UK, carried over 1.5M passengers and
250,000 vehicles.
. For more information about DFDS Seaways visit www.DFDS.co.uk or
www.DFDS.co.uk/summit specifically for the Affiliate promotion.
. Contact - Andrew Cooper 0191 2936272 or andrew.cooper@dfds.co.uk

Current clients / dfds 08/ press releases/ issued/ affiliate summit promotion press
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Contact Details: Robson Brown
Sophie O\'Mahony
sophieo@robson-brown.co.uk
00441912446669